Month: May 2016

Growth in Video Marketing will help Small Businesses in 2016

Listen to what Alys Scott CMO and senior vice President of marketing communications for PeopleFluent has to say about Video Marketing! “For small to medium-sized businesses, video offers a competitive advantage without breaking the bank. Nowadays, even a smartphone can be used to create quality videos that can provide a window into a company’s culture or organizational structure, explaining why…

Small Business location marketing is smart for 2016

Here’s what Christine Rochelle, Director of Digital Marketing and Operations for lotus823.com has to say: “For small businesses who have brick-and-mortar locations, location marketing is going to be a game changer through beacons for 2016. Facebook is already rolling out their Bluetooth beacons to businesses to shoot out promotional messages and alerts to fans when they’re within range, serving a…

Mobile-Friendly Websites and SEO are important small business tools for 2016

Craig Bloem, founder and CEO of LogoMix.com says this about Small Businesses in 2016. “In 2016, small businesses will have to dedicate more time and resources to build mobile into their marketing and branding. Google has new Mobile Optimization Guidelines, which means not having a website with a responsive [mobile] design can seriously hurt your ranking on SEO, even making…

Mobile Mentality Millennials Driving Small Businesses in 2016

Jon Zimmerman the CEO and co-founder of Front Desk says this about Small Businesses in 2016 “The increasing influence of the millennial generation — a group that prefers quick, immediate interactions via mobile devices — is expected to significantly impact the way small businesses approach customer engagement in 2016. Service businesses in particular must be able to effectively cater to…

An Ever-Digitizing World Means Getting Serious About Cybersecurity Is a Must

Jason Polancich, founder and chief of SurfWatch Labs tells small businesses to boost cybersecurity in 2016 “The ‘dark Web’ will only grow in popularity as a marketplace for cybercrime, including hacking campaigns for hire, vulnerabilities and general exploits for sale, individual stalking or doxing, and other investigation for hire, spear-phishing campaigns and stolen IP for sale. Organizations will need to…